REM!X
An app to discover new ways to feel happy
Alpha Health · 2019 · UX/UI Designer
At Alpha Health we wanted to tackle chronic disease, whose driver is everyday behaviour. This behaviours can start being corrected as soon as with 16-24 year old. We asked ourselves, can we then create a sticky user interface that provides the adequate personalisation?
We combined design, technology and behavioural science to create a product together where we could test impact of engagement. The objective of this product was to validate these hypotheses to take Alpha closer to its objective.
Exploring a Gen Z brand and product
For this product, we came up with +200 ideas coming from at least 49 different brains and mapped them according to impact, engagement and scale.
After converging and diverging several times, we conducted UX Research with our target audience to define Jobs To Be Done. As a result of all of this work, REM!X was born.
Reducing friction to improve the experience
Once we had an MVP launched, we kept on listening to our users and iterating on it. An area we focused on improving was the onboarding.
We reduced the number of steps to onboard a new user moving from a 56% completion rate on a 11 steps Onboarding to reach a core action, to a 96% completion rate on the 4 steps version.
Engaging users in small loops
Keeping the focus and motivation to do something can be hard. We realised content could be served as Spot Activities (something quick to do now) or Span Activities (something I can work towards by doing a series of small activities).
We focused on creating short engagement loops, leading to short sessions with the app that made the content more snackable.
Creating habits with science-based challenges
We explored ways to create habits by doing activities in small sessions. We launched 9 scientific content challenges based on users feedback, with a retention of 18% on W4 for all users that started a challenge.
My role in the project:
Original concept ideation.
Brand ideation, creation and implementation, making sure it was represented throughout the whole app.
Ideating, wireframing, conceptualising, testing and helping implement different features.
UX architecture design. Taking an MVP approach to be able to launch as soon as possible and start testing the product out in the field.
Exploring, designing, testing and implementing several features: social, insights, recommendation system, types of activities, content formats…
Testing willingness to pay as well as Explainable AI
Conducting creation workshops with the whole team (engineers, PMs, designers, AI Researchers, User Researchers…).
Conducting user research to support design decision making and help improve the product.
Identifying events that could be tracked in the app as well as points where we could do some A/B testing.